Is digital advertising really the salvation of companies?
Nowadays, companies often make the mistake of doing digital advertising on channels such as Google Ads and social networks, thinking that it is enough to generate demand for business opportunities , but this is not the case. Digital advertising serves to promote content, a product or a service and the digital marketing strategy is a set of actions that aim to generate demand from potential customers, in the case
What is digital advertising?
The best known today are social networks, search engines like Google and the large display networks available on most news portals.And how In the end, in these two cases, the objective is to capture visitor contacts, classify them into lists with an ideal customer profile and nurture them so that they decide on your solution.
As we can see, digital advertising has an important role in digital marketing.
Well, what is a digital marketing strategy A digital marketing strategy is a set of actions that are taken to reach an objective, which can be generating a base of qualified contacts to buy from your company, making your potential customers know your brand or also generating business opportunities, which They would be people who are already educated about your solution and who are at the moment of decision or purchase consideration.Here I give you an example of some actions:Marketing plan: It is the planning of how the strategy will be executed and what actions will be applied.
Definition of your buyer persona:
Have a digital presence: You must have a digital presence that represents you faithfully and authentically.Create content that is relevant to your target audience: This and the other points are very important so that you can educate your potential client by creating content for each stage of the purchasing cycle.
Don’t know what a purchasing cycle is?
Here is a video that I recommend to learn about the purchasing cycle (starting at minute 1):However, if you are one of those who love to read, here is some material talking about the same topic:Purchasing Cycle: What is it and How to Use It in Your Digital Marketing Strategy?
Do digital advertising:
It will not help you to create the content, create the digital presence and everything else if you do not do all this directed at your potential client.And digital advertising , could you tell me which stage it enters?
the stage of attracting visitors through Google, Facebook or Instagram ads.When creating content for a digital marketing strategy, it is necessary to ensure that this content reaches the target audience , and for that we can use Facebook, Instagram and Google ads together.With the concept of attracting, educating and converting, digital advertising works with content from all stages of the purchasing cycle.
The purchasing cycle is made up of:
Recognition and interest Purchase consideration Purchase decision By creating your buyer persona, a document that represents the profile of your ideal client, you will have a lot of information to create content for the 3 stages of the purchase cycle.
having this content in a blog,
with ebooks (digital offer) to capture leads and an automation tool to classify contacts, the time has come to carry out digital advertising strategies in the channels where people with your customer profile are. ideal.In digital advertising, your ads will be about the contents of the 3 stages and not only about the purchase decision, the objective is to capture as many leads as possible.And finally, after capturing contacts through this set of actions, it is time for your lead nurturing strategy to come into play along with good marketing.
At the end of this whole process where your digital advertising
is working together with your digital marketing, you will have a machine that generates leads, mqls and qualified budget requests on a recurring basis.The advantages for your sales team are many.If you have reached this stage it is because you are wanting to understand better about
today you learned a very important point which is the difference between a digital marketing strategy and digital advertising, also how to use them to generate demand from potential clients for your B2B company.I usually use an analogy that a digital marketing strategy is a vehicle and digital advertising is the fuel of the strategy, that is, without the fuel a vehicle does not run, and just having the fuel is of no use to you.
In the fast-paced world of online business, the terms “digital marketing” and “digital advertising” are often used interchangeably, leading to some confusion. While both concepts are integral components of a successful online strategy, they are not one and the same. Let’s dive into the nuances of each to better understand the distinction.
Digital Marketing: The All-Encompassing Strategy
Digital marketing is the broader strategy that encompasses all efforts to promote a brand, product, or service online. It is a comprehensive approach that includes various components, with digital advertising being just one of them. Digital marketing incorporates: