In order to take TOP positions in the results of search engines.

For selected queries, optimization is one of the most effective tools of Internet marketing.

and allows not only to attract additional traffic to brand pages on the Internet, but also to increase the number of sales.

How is SEO evolving?

How We Can Do Youtube SEO is not a new tool. Search engine optimization originated in the mid-1990s, when search engines were just developing, and the Internet was not as popular and public as it is now. In 1998, Google introduced the PageRank link ranking algorithm, which calculates the weight of a page using the number of links to it. The more links to a site, the more important it becomes. A year later, in 1999, Yandex announced the creation and use of its own author’s citation index for Yandex.Catalog.

SEO history

How We Can Do Youtube SEO website optimization became a real Internet business only closer to 2009, when machine learning algorithms were introduced into search engines. It is worth noting that Matrixnet, the Yandex algorithm, became one of the best. With its help, the Yandex ranking formula is built.

Now website promotion in search engines. 

becomes possible only through optimization, systemic improvement of service, content, usability and design. Do not forget about behavioural and commercial factors, the quality of the link profile and social signals. All these factors significantly affect the operation of the site on the Internet and further promotion.

Website optimization or how does SEO work?

The Internet resource must be promoted comprehensively, working to improve external and internal factors. It is necessary to check the technical side of the page on the Internet for errors, eliminate them if they are identified, publish unique content, and also analyse usability and behavioural ones. An important criterion is the adaptation of the display of the resource on various devices.

What are the search results today?

The goal of How We Can Do Youtube SEO is to match the user’s query as accurately as possible. For this reason, new algorithms are being introduced, and, in accordance with them, the peak output is also changing. When entering a query, for example, “iphone 11”, we get 3,730,000,000 results in Google and 13,000,000 results in Yandex. In the search results, the user will be able to see:

Contextual advertising block

All received ads are selected by the system in accordance with the user’s own requests, therefore they are extremely similar to natural search results. However, contextual advertising is paid ads.

contextual advertising block

Google and Yandex also show ads for the sale of the product selected by the user at his request. It is possible to immediately go to the store and see the prices.

goods block Organic issuance the issue, the user will be shown various resources: informational, commercial, directories, aggregator sites, and others.

organic issue Image search results block

The appearance of a site in such a block allows you to attract additional traffic to the site. This requires all the images used on the pages to be optimised.

Regional factors are extremely important during the promotion of geo-dependent queries, for example: “iphone 11 Moscow”.

How We Can Do Youtube SEO Keywords are words and short phrases that users use to find a site during a search. For example, to find the website of a coffee house in St. Petersburg, you need to enter the expression “Coffee house in St. Petersburg” or “coffee in St. Petersburg” in the search box.

However, there is competition in keywords. By one phrase, you can find many sites of different companies, including large brands with high loyalty and a large audience. Therefore, an SEO specialist needs to select atypical words and expressions that will also correspond to real search queries.

For a more correct selection of keywords, you can use the services of Google and Yandex. With their help, you can find out the statistics of requests.

Analysis of the site, topics and competitors

A full-fledged and effective website promotion on the Internet will be impossible without an analysis of the page, topics and competitors’ websites.

Site analysis will allow an SEO specialist not only to draw up a plan, but also to identify what work to optimise and prepare the site should be done first. Also, the audit will allow you to clarify the budget for website promotion.

How to optimise a website?

Regardless of the region of promotion or the search engine used, the page optimization process does not change. Therefore, for the most correct and effective optimization, it is necessary to adhere to the mandatory stages of work.

Internal optimization

Before launching the project, it is necessary to optimise the brand page for search queries.

 This has a direct impact on the position of the site in the search results. Internal optimization consists of a set of works:

Formation of the core of search queries

The semantic core can consist of several hundreds and even thousands of key phrases. Using the search query collection tool, the SEO specialist collects and clusters the semantic core. The frequency, geo-dependence and degree of .

Site and page titles

On-page optimization will not be possible without assigning unique titles appropriate to the content of the brand’s site pages. Enter the keywords in the title of the pages.

Page Descriptions

The description of the pages is necessary so that the user understands what the site is about and follows the link.  However, it is worth remembering that their excessive amount can harm the resource. In description, you can use not only text, but also emoji.