The Internet is like a market where entrepreneurs and firms try to sell their goods or services.
It is important for everyone to take the most advantageous places where they can be easily noticed, found, and not passed by. On the Internet,
such a place has long been the first page in search results, and today we will talk about ways to promote a site in search engines.
There are only two ways.
The first is to pay for your own advertising, and the second is to make your site like the search engines. If for some reason the prospect of allocating money for context does not appeal to you, or you already give the maximum contextual advertising and you want to get more customers,
then you should think about search engine optimization of the site, or SEO (Search Engine Optimization). We are happy to share our experience with you, but first we will answer frequently asked questions:
What is SEO site optimization?
This is a method of promotion, as a result of which positions in the search results for certain key queries of the site increase by increasing Article For SEO the relevance or matching the pages to the user’s interests. The higher the quality of the page on the site, the higher its position in the search engine results.
Why do you need to optimise your site?
To attract additional targeted traffic, potential customers and buyers to it, which means to get additional profit. According to HubSpot statistics, about
80% of all purchases on the Internet begin with a query in search engines, while no more than 30% of users reach the second page in the Article For SEO search results, and less than 20% of daredevils reach the second page.
Therefore, the main goal of search engine optimization is to find a site in the top 10 of Yandex and Google for your queries, and even better in the top 3.
Can I optimise the site myself?
The short answer is yes. This requires a website, 1-2 books on SEO, 1-2 video courses and about 80 hours of your own time, plus the skills of a webmaster to make edits
and copywriting skills to write texts. Putting experiments, observing the dynamics of changes, you will see the first results of the work in 3-4 months. In 2019, we can no longer recommend any course or book. We recommend that you choose the authors of your choice.
Internal website optimization
In order for your resource to be liked by visitors and search engines,it must look and function at 5+. To do this, serious work needs to be done on it, which starts with cleaning the code and ends with the development of an optimal design. The task of the search engine is to give the user information that is most relevant to his request. Your site should strive for the same, Article For SEO and then Yandex and Google will rank you highly.
New search engine algorithms also track user behaviour on your site.
The better the behavioural factors (about them later), the higher the site in the search results. You should work on it not so much for search engines as for people.Let’s take a look at the internal optimization of sites in stages.Meta tags and logical formatting tags Perhaps this is one of the main aspects of SEO optimization.
Despite the fact that some tags are not so important for the site at the present stage.
if all of them are correct, then the positions in the search results will grow.Meta tags give search engines information about your page. To increase the position of the site, they must be relevant to queries.title. The most important of all tags. Its content is displayed in organic results, and is also duplicated in the page title in any browser.The title should reflect the content of the page. Strive to keep the title short and informative. Google recently increased the maximum tag length to 70 characters, but the shorter it is,
the better it will look.
Use the Snippet Optimizer utility to see how the page will look in SERPs.With the help of the Title, you can stand out from your competitors, show the visitor what information is posted on the page. Add all the important information to it, including keywords and the name of the city or region.description. This tag describes what the user will find on the page.
This tag does not directly affect rankings,
but search engines read it to determine the potential value of a page for visitors.A well-written Description will give you an edge over your competitors and increase your CTR and conversions. Despite the fact that this tag is currently not taken into account when ranking, and the description in the snippet can be replaced with part of the text, Google still considers the absence of this meta tag an error and displays this information in the webmaster panel.
In early 2016, Google increased the description.
limit for desktop to 200 characters and for mobile devices to 172. For the best user experience on all platforms, try to keep descriptions within 165-175 characters. Article For SEO Describe in as much detail as possible what users will find on the page. Add the brand name and one or more keywords, but in a way that they look natural in the text. Think about LSI words, which are also considered by search engines.Treat the Description tag text like a normal advertisement. Explain to users what they will get by clicking on your link. Add a call to action or offer to increase the likelihood of a click.